Intent Contrastive Learning for Sequential Recommendation

Users’ interactions with items are driven by various intents (e.g., preparing for holiday gifts, shopping for fishing equipment, etc.). However, users’ underlying intents are often unobserved/latent, making it challenging to leverage such latent intents for Sequential recommendation (SR). To investigate the benefits of latent intents and leverage them effectively for recommendation, we propose Intent Contrastive Learning (ICL), a general learning paradigm that leverages a latent intent variable into SR. The core idea is to learn users’ intent distribution functions from unlabeled user behavior sequences and optimize SR models with contrastive self-supervised learning (SSL) by considering the learnt intents to…