Memorable tourism experience: A review and research agenda

Abstract A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state‐of‐the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences, and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism…