bookPalgrave Macmillan UK eBooksJan 1, 2007BRONZE OA

Competitive Identity

SASimón Anholt
Indexed incrossref

Abstract

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book c

Citation impact

657
total citations
FWCI
12.02
Percentile
100%
References
0
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Phrase
  • Identity (music)
  • Brand identity
  • Sociology
  • Political science
  • Advertising
  • Linguistics
  • Aesthetics
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