The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation
London Business School · University of Cyprus · +1 more institution
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Abstract
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Citation impact
240
total citations
- FWCI
- 36.19
- Percentile
- 100%
- References
- 83
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Greenwashing
- Hypocrisy
- Reputation
- Marketing
- Business
- Customer satisfaction
- Business ethics
- Index (typography)
UN Sustainable Development Goals
- Industry, innovation and infrastructure
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