articleJournal of Innovation & KnowledgeJul 30, 2022GOLD OA

Adoption of green innovation technology to accelerate sustainable development among manufacturing industry

MSMohsin ShahzadYQYing QuSUSaif Ur RehmanAUAbaid Ullah Zafar

Dalian University of Technology · University of Management and Technology · +1 more institution

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Abstract

Recent advancements in green and innovative technologies have resulted in a number of innovations in manufacturing operations to accelerate sustainable development (SD). Despite several benefits of green innovation adoption (GIA), the adoption rate of these initiatives is still abysmal in manufacturing organisations. To fill this gap, we have developed and validated the GIA model grounded on the unified theory of acceptance and use of technology (UTAUT), which compels organisations to implement these novel technologies. Data was collected through a survey of 516 respondents from Pakistani manufacturing industries and analysed using structural equation modelling (SEM) and the artificial neural network (ANN)…

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355
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46.22
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100%
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98
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4

Topics & keywords

Topics
Keywords
  • Expectancy theory
  • Moderation
  • Structural equation modeling
  • Unified theory of acceptance and use of technology
  • Robustness (evolution)
  • Business
  • Knowledge management
  • Marketing
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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