Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)

For a long time, different recommendation tasks require designing task-specific architectures and training objectives. As a result, it is hard to transfer the knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called “Pretrain, Personalized Prompt, and Predict Paradigm” (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions,…