The Creativity of Text-to-Image Generation

Text-guided synthesis of images has made a giant leap towards becoming a mainstream phenomenon. With text-to-image generation systems, anybody can create digital images and artworks. This provokes the question of whether text-to-image generation is creative. This paper expounds on the nature of human creativity involved in text-to-image art (so-called “AI art”) with a specific focus on the practice of prompt engineering. The paper argues that the current product-centered view of creativity falls short in the context of text-to-image generation. A case exemplifying this shortcoming is provided and the importance of online communities for the creative ecosystem of text-to-image art is highlighted. The paper…