articleJournal of Business ResearchNov 17, 2022Closed access

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KGKevin Giang BarreraDSDenish Shah

Georgia State University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

638
total citations
FWCI
67.46
Percentile
100%
References
160
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Metaverse
  • Viewpoints
  • Scope (computer science)
  • Marketing
  • Computer science
  • Knowledge management
  • Sociology
  • Business
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