Do green entrepreneurial orientation and green knowledge management matter in the pursuit of ambidextrous green innovation: A moderated mediation model

Building on the resource-based view theory, the study proposed a moderated mediation model to investigate the impact of green entrepreneurial orientation on ambidextrous green innovation (GI), the mediating role of green knowledge management , and the moderating role of resource orchestration capability. The study used a hierarchical regression analysis to examine data gathered from managers of varying levels in manufacturing firms in Pakistan. The study findings reveal that green entrepreneurial orientation influences exploitative and exploratory GIs. Green knowledge management partially mediates the relationship between green entrepreneurial orientation and exploitative and exploratory GIs. Moreover,…

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  National Office for Philosophy and Social Sciences

  Award: 19BTQ035