Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
World Health Organization · Maryland Department of Natural Resources · +10 more institutions
Abstract
Despite proven benefits, less than half of infants and young children globally are breastfed in accordance with the recommendations of WHO. In comparison, commercial milk formula (CMF) sales have increased to about US$55 billion annually, with more infants and young children receiving formula products than ever. This Series paper describes the CMF marketing playbook and its influence on families, health professionals, science, and policy processes, drawing on national survey data, company reports, case studies, methodical scoping reviews, and two multicountry research studies. We report how CMF sales are driven by multifaceted, well resourced marketing strategies that portray CMF products, with little or no…
Citation impact
- FWCI
- 56.51
- Percentile
- 100%
- References
- 120
Authors
15Topics & keywords
- Breastfeeding
- Transparency (behavior)
- Food marketing
- Marketing
- Infant formula
- Breast milk
- Business
- Convention