articleComputers in Human BehaviorFeb 14, 2023Closed access

Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand

HKHyojung KimMPMinjung Park

Ewha Womans University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

278
total citations
FWCI
152.31
Percentile
100%
References
92
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Attractiveness
  • Moderated mediation
  • Psychology
  • Advertising
  • Mediation
  • Product (mathematics)
  • Structural equation modeling
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