Social media influencers: An effective marketing approach?
Fore School of Management · Swinburne University of Technology Sarawak Campus · +5 more institutions
Indexed incrossref
Abstract
No abstract available for this paper.
Citation impact
176
total citations
- FWCI
- 97.12
- Percentile
- 100%
- References
- 165
Citations per year
Authors
6- KOKeng‐Boon OoiCorresponding
Fore School of Management, Swinburne University of Technology Sarawak Campus, UCSI University
- VLVoon‐Hsien Lee
Universiti Tunku Abdul Rahman
- JHJun-Jie Hew
Universiti Tunku Abdul Rahman
- LLLai-Ying Leong
Universiti Tunku Abdul Rahman
- GWGarry Wei‐Han Tan
Swinburne University of Technology Sarawak Campus, Iqra University, Adamson University, UCSI University, Yunnan Normal University
Topics & keywords
Topics
Keywords
- Influencer marketing
- Interactivity
- Credibility
- Gratification
- Elaboration likelihood model
- Psychology
- Product (mathematics)
- Source credibility
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