articleJournal of Business ResearchFeb 27, 2023GREEN OA

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

SBSaleh BaziRFRaffaele FilieriMGMatthew Gorton

Yarmouk University · Audencia Business School · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

183
total citations
FWCI
100.87
Percentile
100%
References
128
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Customer engagement
  • Advertising
  • Social media
  • Business
  • Entertainment
  • Brand loyalty
  • Brand engagement
  • Quality (philosophy)
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