articleJournal of RetailingFeb 27, 2023Closed access

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

KYKiwoong YooRWRoman WeldenKHKelly HewettMHMichael Haenlein

University of Tennessee at Knoxville · Indiana University Bloomington · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

331
total citations
FWCI
70.31
Percentile
100%
References
33
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Metaverse
  • Conceptualization
  • Computer science
  • Social worlds
  • Marketing
  • Sociology
  • Business
  • Virtual reality
UN Sustainable Development Goals
  • Partnerships for the goals
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