articleJournal of Retailing and Consumer ServicesApr 26, 2023Closed access

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

DYDo Yeon KimHKHa Kyung LeeKCKyunghwa Chung

Gachon University · Chungnam National University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

259
total citations
FWCI
40.59
Percentile
100%
References
92
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Avatar
  • Metaverse
  • Mediation
  • Attractiveness
  • Dyad
  • Human–computer interaction
  • Construal level theory
  • Computer science
UN Sustainable Development Goals
  • Reduced inequalities
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