Accelerating Innovation With Generative AI: AI-Augmented Digital Prototyping and Innovation Methods

Easy-to-use generative Artificial Intelligence (AI) is democratizing the use of AI in innovation management and may significantly change the way how we work and innovate. In this article, we show how large language models such as GPT can augment the early phases of innovation, in particular, exploration, ideation, and digital prototyping. Drawing on six months of experimenting with large language models in internal and client innovation projects, we share first-hand experiences and concrete examples of AI-assisted approaches. The article highlights a large variety of use cases for generative AI ranging from user journey mapping to idea generation and prototyping and foreshadows the promising role LLMs may play…