No End in Sight? A Greenwash Review and Research Agenda
Western University · University of Michigan
Abstract
Greenwashing is more virulent than ever. A profusion of environmental, social, and governance and net zero commitments are becoming fraught with questionable and misleading claims. At the same time, we are no closer to solving the pressing environmental and social issues of our time. In this review, we seek to examine this shift and summarize changes in greenwash research into three key phases: (a) 1.0 Static Communication; (b) 2.0 Dynamic Management; and (c) 3.0 Narratives about the Future. We analyze current key areas of developing literature and point to numerous open questions for future research. Next, we go beyond much of the published work to examine emerging tactics and lay out a forward-looking agenda…
Citation impact
- FWCI
- 38.17
- Percentile
- 100%
- References
- 149
Authors
3Topics & keywords
- Greenwashing
- Corporate governance
- Public relations
- Key (lock)
- Political science
- Work (physics)
- Knowledge management
- Business