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RETRACTED: An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce
Institute of Business Management · Middle East University · +3 more institutions
Abstract
Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effective and profitable in e-commerce and how entrepreneurs can make AI technology to assist in achieving their business goals. In this regard, an online survey was conducted from the online purchasers of e-commerce firms. The Partial Least Square (PLS) Smart was used to examine the data. The broadly used TAM was identified as an appropriate hypothetical model for studying the acceptance of AI technology in e-commerce. The…
Citation impact
- FWCI
- 116.57
- Percentile
- 100%
- References
- 182
Authors
9Topics & keywords
- Technology acceptance model
- E-commerce
- Knowledge management
- Usability
- Marketing
- Empirical research
- Psychology
- Business