articleComputers in Human BehaviorJul 28, 2023Closed access

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

RERachel Esther LimSYSo Young Lee

Oklahoma State University · Soongsil University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

199
total citations
FWCI
400.06
Percentile
100%
References
92
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Credibility
  • Narrative
  • Psychology
  • Social psychology
  • Heuristics
  • Internet privacy
  • Computer science
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