articleJournal of CreativityOct 9, 2023GOLD OA

Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity

JHJennifer HaasePHPaul H. P. Hanel

Humboldt-Universität zu Berlin · University of Essex

Indexed incrossrefdoaj

Abstract

A widespread view is that Artificial Intelligence cannot be creative. We tested this assumption by comparing human-generated ideas with those generated by six Generative Artificial Intelligence (GAI) chatbots: alpa.ai, Copy.ai, ChatGPT (versions 3 and 4), Studio.ai, and YouChat. Humans and a specifically trained AI independently assessed the quality and quantity of ideas. We found no qualitative difference between AI and human-generated creativity, although there are differences in how ideas are generated. Interestingly, 9.4% of humans were more creative than the most creative GAI, GPT-4. Our findings suggest that GAIs are valuable assistants in the creative process. Continued research and development of GAI…

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207
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49.93
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100%
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Authors

2

Topics & keywords

Topics
Keywords
  • Creativity
  • Generative grammar
  • Process (computing)
  • Artificial intelligence
  • Studio
  • Cognitive science
  • Human intelligence
  • Psychology
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