Exploring the Use of Artificial Intelligence for Qualitative Data Analysis: The Case of ChatGPT

The potential use of artificial intelligence programs such as a ChatGPT to analyze qualitative data raises any number of questions, most notably whether it is possible to produce similar results without the demanding process of manual coding. In addition, there are questions about both the simplicity of using ChatGPT for qualitative data analysis and the potential time savings that it might provide This article addresses these questions by using ChatGPT to reinvestigate two qualitative datasets that were previously analyzed by more traditional methods. In particular, it examines the extent to which the responses from ChatGPT can recreate the themes that were originally chosen to summarize the two previous…