articleMarketing ScienceJan 1, 2024Closed access

Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis

University of California, Berkeley · University of Alberta · +1 more institution

Indexed incrossref

Abstract

The paper explores the potential of Large Language Models to substitute for or to augment human participants in market research.

Citation impact

129
total citations
FWCI
209.21
Percentile
100%
References
10
Citations per year

Authors

4

Topics & keywords

Keywords
  • Perception
  • Computer science
  • Data science
  • Human language
  • Natural language processing
  • Language model
  • Artificial intelligence
  • Cognitive psychology
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