The persuasive effects of political microtargeting in the age of generative artificial intelligence
Ben-Gurion University of the Negev · University of Bristol · +2 more institutions
Abstract
The increasing availability of microtargeted advertising and the accessibility of generative artificial intelligence (AI) tools, such as ChatGPT, have raised concerns about the potential misuse of large language models in scaling microtargeting efforts for political purposes. Recent technological advancements, involving generative AI and personality inference from consumed text, can potentially create a highly scalable "manipulation machine" that targets individuals based on their unique vulnerabilities without requiring human input. This paper presents four studies examining the effectiveness of this putative "manipulation machine." The results demonstrate that personalized political ads tailored to…
Citation impact
- FWCI
- 111.80
- Percentile
- 100%
- References
- 16
Authors
3Topics & keywords
- Generative grammar
- Artificial intelligence
- Politics
- Psychology
- Computer science
- Political science
- Law