A CRITICAL REVIEW OF AI-DRIVEN STRATEGIES FOR ENTREPRENEURIAL SUCCESS

In the rapidly evolving landscape of entrepreneurship, the integration of Artificial Intelligence (AI) has emerged as a transformative force, reshaping traditional business paradigms and offering unprecedented opportunities for success. This paper provides a comprehensive and critical review of AI-driven strategies employed by entrepreneurs to enhance their ventures. The review encompasses a thorough analysis of key AI applications, their impact on various aspects of entrepreneurship, and the potential benefits and challenges associated with their implementation. The first section explores the role of AI in market analysis, highlighting how advanced data analytics and predictive modelling contribute to…