Digital green value co-creation behavior, digital green network embedding and digital green innovation performance: moderating effects of digital green network fragmentation

Abstract In the era of digital economy, digital green value co-creation behavior (DGVCB) has replaced the previous value creation. DGVCB has become a tool for business ecosystems to gain sustainable ecological advantages in today’s increasingly complex market. At present, there are few researches on the influence of DGVCB and digital green network embedding(DGNE) on digital green innovation performance(DGIP). This paper faces the institutional logic of DGVCB, analyzes the mechanism of DGNE and digital green network fragmentation (DGNF) in the context of business ecosystem competition, and then constructs the causal relationship between DGVCB and DGIP. Based on 326 valid questionnaires and sample data, this…