Tapping into the green potential: The power of artificial intelligence adoption in corporate green innovation drive

Abstract In response to growing environmental challenges, there is an urgent need to understand how corporations can leverage new technologies to boost sustainability and eco‐innovation. This study addresses this need by investigating Artificial Intelligence adoption (AIA) influence on green innovation (greenovation) performance among Chinese firms as China's expanding digital economy and severe ecological pressures make it unique study context. Specifically, panel data on 8722 firm‐year observations from Chinese listed firms from 2008 to 2017 is analyzed to test the relationship. The main findings show that higher AIA is associated with increased greenovation, measured through green patents. This positive…