articleComputers in Human Behavior ReportsMar 3, 2024GOLD OA

Investigating factors of students' behavioral intentions to adopt chatbot technologies in higher education: Perspective from expanded diffusion theory of innovation

University of Johannesburg

Indexed incrossrefdoaj

Abstract

With the emergence of emerging 4IR technologies, AI application tools (chatbots) are becoming more and more popular and widespread in various fields, including education. This study investigates the factors that influence undergraduate students' inclination to utilize AI application tools, specifically chatbots, for educational purposes. We applied an expanded diffusion theory of innovation framework to examine the relationships between relative advantages, compatibility, trialability, trust, perceived usefulness, perceived ease of use, and behavioral intention. Data from 842 undergraduate students were collected through a questionnaire using a 7-point scale, and the findings were analyzed using SmartPLS…

Citation impact

139
total citations
FWCI
132.67
Percentile
100%
References
118
Citations per year

Authors

2

Topics & keywords

Keywords
  • Chatbot
  • Psychology
  • Structural equation modeling
  • Perception
  • Technology acceptance model
  • Usability
  • Theory of planned behavior
  • Innovation diffusion
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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