Generative artificial intelligence, human creativity, and art

Recent artificial intelligence (AI) tools have demonstrated the ability to produce outputs traditionally considered creative. One such system is text-to-image generative AI (e.g. Midjourney, Stable Diffusion, DALL-E), which automates humans' artistic execution to generate digital artworks. Utilizing a dataset of over 4 million artworks from more than 50,000 unique users, our research shows that over time, text-to-image AI significantly enhances human creative productivity by 25% and increases the value as measured by the likelihood of receiving a favorite per view by 50%. While peak artwork Content Novelty, defined as focal subject matter and relations, increases over time, average Content Novelty declines,…

• UO
  University of Wisconsin-Milwaukee