articleJournal of Research in Interactive MarketingMar 7, 2024BRONZE OA

Editorial – What is an interactive marketing perspective and what are emerging research areas?

CLCheng Lu Wang

University of New Haven

Indexed incrossref

Abstract

Are emerging research areas?

Citation impact

163
total citations
FWCI
168.06
Percentile
100%
References
26
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Perspective (graphical)
  • Marketing research
  • Marketing
  • Digital marketing
  • Online advertising
  • Advertising
  • Business
  • The Internet
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