How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews

Abstract Literature reviews summarize existing literature, uncover research gaps, and offer future research directions, thus aiding in theoretical and methodological development. Informetric research including bibliometric, scientometric, webometric, cybermetric, patentometric, and altmetric methods are becoming increasingly prevalent in conducting literature review studies. Looking at the common informetric literature review methods—citation, co‐citation, co‐author, bibliographic coupling, and content co‐occurrence analyses, this study aims to serve as a guide in using content co‐occurrence also known as co‐word analysis to conduct literature reviews. This study outlines a variety of informetric research…