Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
University of Tennessee at Knoxville · Hong Kong Polytechnic University · +1 more institution
Indexed incrossref
Abstract
No abstract available for this paper.
Citation impact
144
total citations
- FWCI
- 147.91
- Percentile
- 100%
- References
- 69
Citations per year
Authors
4- IKInhwa Kim
University of Tennessee at Knoxville
- CKChung‐Wha KiCorresponding
Hong Kong Polytechnic University
- HLHyunhwan Lee
California State University, Long Beach
- YKYoun‐Kyung Kim
University of Tennessee at Knoxville
Topics & keywords
Topics
Keywords
- Ambivalence
- Influencer marketing
- Realism
- Perception
- Psychology
- Context (archaeology)
- Social psychology
- Avatar
No related works found for this paper.