A Study on Factors Influencing Designers’ Behavioral Intention in Using AI-Generated Content for Assisted Design: Perceived Anxiety, Perceived Risk, and UTAUT

This study aims to comprehensively understand the intention to use Artificial Intelligence Generated Assistance in Design Tools (AIGC) among design students and practitioners, along with its influencing factors.Utilizing Smart-PLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, we constructed a comprehensive research model.Based on 404 valid questionnaire responses, we systematically analyzed the underlying mechanisms of designers' attitudes towards AIGC tools.The sample encompasses diverse schools and levels of professional experience, ensuring the wide applicability of research outcomes.In the data analysis process, professional statistical analysis methods, including…