Toward Fairness, Accountability, Transparency, and Ethics in AI for Social Media and Health Care: Scoping Review

The use of social media for disseminating health care information has become increasingly prevalent, making the expanding role of artificial intelligence (AI) and machine learning in this process both significant and inevitable. This development raises numerous ethical concerns. This study explored the ethical use of AI and machine learning in the context of health care information on social media platforms (SMPs). It critically examined these technologies from the perspectives of fairness, accountability, transparency, and ethics (FATE), emphasizing computational and methodological approaches that ensure their responsible application.

This study aims to identify, compare, and synthesize existing solutions that address the components of FATE in AI applications in health care on SMPs. Through an in-depth exploration of computational methods, approaches, and evaluation metrics used in various initiatives, we sought to elucidate the current state of the art and identify existing gaps. Furthermore, we assessed the strength of the evidence supporting each identified solution and discussed the implications of our findings for future research and practice. In doing so, we made a unique contribution to the field by highlighting areas that require further exploration and innovation.