Technology Communication and Firm Performance of Kenya Tea Producers Companies

The study sought to examine the role of Technology Communication on performance of Tea Producers companies in Kenya. The study reviewed theoretical and empirical literature relevant to the role of Technology Communication on performance of Tea Producers companies in Kenya. The conceptual framework was discussed to show the relationship between Technology Communication (independent variable) and firm performance (dependent variable). Positivism philosophy guided this study. The study used cross-sectional survey design to establish the role of Information Technology strategic alignment on performance of Tea Producers companies in Kenya. In this study, the target population was identified as tea producer…