Understanding Behavioral Intention to Use of Air Quality Monitoring Solutions with Emphasis on Technology Readiness

This study aims to investigate the determinants of Behavioral Intention to Use (BIU) within the scope of Air Quality Monitoring Solution (AQMS), with a focus on Technology Readiness (TR). It explores nine crucial variables: Effort Expectancy (EE), Performance Expectancy (PE), Social Influence (SI), Facilitating Condition (FC), Hedonic Motivation (HM), Price Value (PV), Habit (HB), and TR using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. Data collection involved 371 participants via surveys and questionnaires, with demographic variables such as Gender (G), Age (A), and Location (L) serving as moderating factors. Analysis conducted with smart-pls 4.0 software revealed a notable…