Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs

Recently, Gen AI has garnered significant attention across various sectors of society, particularly capturing the interest of small business due to its capacity to allow them to reassess their business models with minimal investment. To understand how small and medium-sized firms have utilised Gen AI-based tools to cope with the market's high level of turbulence caused by the COVID-19 pandemic, geopolitical crises, and economic slowdown, researchers have conducted an empirical study. Although Gen AI is receiving more attention, there remains a dearth of empirical studies that investigate how it influences the entrepreneurial orientation of firms and their ability to cultivate entrepreneurial resilience amidst…