book chapterAdvances in educational marketing, administration, and leadership book seriesNov 1, 2024Closed access
A Practical Guide to Strategic Planning in Higher Education
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Abstract
Strategic planning is a key procedure for higher education institutions attempting to manage the complicated and continuously shifting educational landscape. This chapter offers a practical guide for planning, implementing, and assessing strategic plans within the higher education sector. It begins by identifying the core components of a strategic plan, including vision and mission statements, goals, and objectives. The importance of stakeholder involvement and collaboration is underlined as a critical aspect in establishing a successful and sustainable plan. The guide also gives insights into the practical aspects of executing and monitoring strategic initiatives, ensuring alignment with institutional goals.…
Citation impact
116
total citations
- FWCI
- 54.20
- Percentile
- 100%
- References
- 27
Citations per year
Authors
1Topics & keywords
Topics
Keywords
- Strategic planning
- Process management
- Business
- Engineering management
- Political science
- Engineering
- Marketing
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