PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH

Purposive sampling has been extensively utilized across research disciplines, particularly in business and management studies. While existing literature has primarily focused on its application in qualitative research, the rationale for using it in quantitative contexts remains underexplored, leaving researchers with limited practical guidance. Moreover, much of the available literature is found within academic texts, specifically books, which may not always provide sufficiently actionable guidance on successfully implementing and reporting purposive sampling in quantitative research. This editorial addresses these gaps by presenting structured guidelines specifically tailored for applying purposive sampling…