Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions

Artificial intelligence (AI) and big data analytics are transforming healthcare globally and in Jordan. This study investigates the effects of AI and big data analytics on healthcare outcomes in Jordanian healthcare institutions. A comprehensive model is proposed to understand the antecedents of healthcare outcomes, including the impact of perceived ease of use, perceived usefulness, and organizational capabilities. Data were collected from 400 structured questionnaires, with a final sample size of 288 respondents, and analyzed using partial least squares structural equation modeling. The findings reveal that AI technologies significantly improve diagnostic accuracy and treatment planning, while big data…