book chapterStudies in computational intelligenceJan 1, 2025Closed access

The Role of Perceived Gamification Affordance in Customer Engagement: An Empirical Study on the Hospitality Industry in KSA

TATawfeeq AlanaziMTMuhammad Turki AlshuridehAAAnber Abraheem Shlash MohammadNANajah Al-shanablehMIMohammad Izzat Alhalalmeh

University of Tabuk · University of Jordan · +7 more institutions

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Abstract

No abstract available for this paper.

Citation impact

57
total citations
FWCI
185.46
Percentile
100%
References
63
Citations per year

Authors

10

Topics & keywords

Topics
Keywords
  • Affordance
  • Hospitality
  • Hospitality industry
  • Empirical research
  • Marketing
  • Customer engagement
  • Psychology
  • Business
UN Sustainable Development Goals
  • Decent work and economic growth
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