articleHuman Behavior and Emerging TechnologiesJan 1, 2025GOLD OA

Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior

RMRana Muhammad Sohail JafarMJManahil JabeenSHSafdar HussainBNBen NiuRSRohana Sham

Al Yamamah University · Guangzhou University · +5 more institutions

Indexed incrossrefdoaj

Abstract

The metaverse is swiftly flattering an important player in the e‐commerce domain. It provides innumerable opportunities and indicates a revolutionary paradigm shift in e‐commerce. Online businesses can now create virtual storefronts that enable immersive, lifelike product exploration within the metaverse, in contrast to traditional brick‐and‐mortar stores that cater to local customers. Current research offers a novel conceptual framework based on theories of interactive media effects and the stimulus–organism–response paradigm to understand consumer purchase intentions in the metaverse. Carefully gathered data from 342 survey participants were then examined using the analytical tools of structural equation…

Citation impact

135
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FWCI
219.22
Percentile
100%
References
97
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Authors

6

Topics & keywords

Topics
Keywords
  • Metaverse
  • E-commerce
  • Consumer behaviour
  • Computer science
  • Advertising
  • Business
  • Human–computer interaction
  • World Wide Web
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