articleJournal of Global MarketingFeb 16, 2025Closed access

Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

ASAhmad Samed Al‐AdwanHYHusam YaseenAFAbeer F. AlkkhwaldiRMRana Muhammad Sohail JafarMAMuhammad Ashraf Fauzi

Al-Ahliyya Amman University · Al-Balqa Applied University · +4 more institutions

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Abstract

No abstract available for this paper.

Citation impact

144
total citations
FWCI
1922.34
Percentile
100%
References
128
Citations per year

Authors

6

Topics & keywords

Topics
Keywords
  • Treasure
  • Loyalty
  • Advertising
  • Marketing
  • Business
  • Geography
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