articleReview of Managerial ScienceFeb 24, 2025HYBRID OA

Mapping the greenwashing research landscape: a theoretical and field analysis

CFCanio ForlianoEBEnrico BattistiPDPaola De BernardiTKTomáš Klieštik

University of Turin · University of Žilina

Indexed incrossref

Abstract

Abstract This study provides a comprehensive overview of greenwashing research in business and management, focusing on its conceptual and theoretical foundations. Through a systematic literature review of 97 peer-reviewed articles from Scopus and Web of Science, we use bibliometric analysis to map the evolution of greenwashing studies and network analysis and identify four thematic clusters: (1) symbolic management and CSR communication, (2) environmental regulations and institutional complexity, (3) performance and sustainable practices, and (4) marketing, perception, and trust. Additionally, we perform a full-text analysis to map the theoretical frameworks employed across these clusters, revealing the…

Citation impact

51
total citations
FWCI
79.57
Percentile
100%
References
134
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Greenwashing
  • Field (mathematics)
  • Geography
  • Computer science
  • Environmental resource management
  • Cartography
  • Environmental science
  • Mathematics
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