articleComputers in Human Behavior Artificial HumansMar 22, 2025DIAMOND OA

Harnessing the power of AI in qualitative research: Exploring, using and redesigning ChatGPT

Pennsylvania State University · University of Michigan · +1 more institution

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Abstract

AI tools, particularly large-scale language model (LLM) based applications such as ChatGPT, have the potential to mitigate qualitative research workload. In this study, we conducted semi-structured interviews with 17 participants and held a co-design session with 13 qualitative researchers to develop a framework for designing prompts specifically crafted to support junior researchers and stakeholders interested in leveraging AI for qualitative research. Our findings indicate that improving transparency, providing guidance on prompts, and strengthening users' understanding of LLMs' capabilities significantly enhance their ability to interact with ChatGPT. By comparing researchers' attitudes toward LLM-supported…

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