Purposeful sampling and saturation in qualitative research methodologies: recommendations and review

Abstract Qualitative research has been flourishing in business and management research over the past decades. The insights gathered from rich qualitative data fundamentally depend on the analyzed subjects and case(s). Hence, highly substantial to qualitative research is how to achieve purposeful case selection and saturation of cases and informants. Our study reviews previous research on purposeful case selection and saturation. We specify that considering the level of analysis is particularly challenging in business and management research as cases are not typically individuals but rather aggregated individuals or collective entities, such as units, organizations, or types of organizations. Furthermore,…

• UB
  Universität Bayreuth