The Role of Digital Transformation Capabilities in Improving Banking Performance in Jordanian Commercial Banks

In today’s competitive business environment, digital transformation is crucial for organizational success. The Jordanian banking sector faces the challenges of adapting to rapid digital advancements, evolving customer expectations, and intense competition. This study investigated the impact of digital transformation capabilities—technological adaptation, strategic positioning, and competitive positioning—on perceived performance among 129 bank managers from 16 Jordanian commercial banks. Data were collected via a web-based survey that included a 29-item perceptual scale using a 5-point Likert scale. Multiple linear regression analysis revealed a significant positive relationship between these capabilities and…