articleIEEE AccessJan 1, 2025GOLD OA

The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives

University of Technology Malaysia · Dar Al Uloom University · +4 more institutions

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Abstract

Gamification and Artificial Intelligence (AI) have transformed the educational environment, offering innovative approaches to enhance student engagement and learning outcomes. By using the power of gamification and AI, educators can create immersive, personalized, and interactive learning experiences that increase motivation, participation, and academic achievement. This study investigates the relationships between gamification, artificial intelligence, student engagement, and achievement in educational contexts. A quantitative approach was employed, combining online surveys and structural equation modeling (SEM) analysis with 290 students from Malaysia. SEM analysis was performed using SmartPLS 4 software.…

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