articleJournal of Marketing AnalyticsJun 7, 2025HYBRID OA

Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial

Mitchell College · University of South Alabama · +8 more institutions

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Abstract

Abstract Covariance-based structural equation modeling (CB-SEM) enables researchers to estimate models with hypothesized cause-effect relationships between latent variables (i.e., constructs), each of which is operationalized by several items (i.e., indicators). To conduct CB-SEM analyses, researchers can rely on a range of software applications. However, many of these applications require researchers to engage in sometimes complicated and error-prone programming tasks. While IBM SPSS AMOS provides a graphical user interface (GUI), it does not fully meet the expectations of contemporary software. In order to address these challenges, the statistical SmartPLS 4 software has recently introduced a new CB-SEM…

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