Generative AI and its Transformative Value for Digital Platforms

The emergence of generative artificial intelligence (GenAI) represents a watershed moment in the evolution of digital platforms. The capabilities of this AI technology go beyond traditional AI systems, enabling the autonomous generation of novel outcomes with significant implications for platform value creation, architecture, governance, and stakeholder interactions. We develop an integrative conceptual framework that identifies four key mechanisms through which GenAI transforms digital platforms: intelligent automation, democratization, hyper-personalization, and collaborative innovation. Through intelligent automation, GenAI transforms boundary resources from passive interfaces into active, intelligent…