Fundraising Innovations

Fundraising Innovations explores practical, scalable ways nonprofits can diversify revenue and accelerate impact through modern tactics and tools. Dr. Anna Neya Kazanskaia maps the full innovation cycle—from diagnosing funding gaps and audience insights to rapid testing, implementation, and measurement. The book covers productized giving, micro‑donations, recurring programs, behavioral nudges, corporate co‑creation, cause commerce, and data‑driven donor journeys. Case frameworks show how lean experiments, A/B testing, and analytics convert ideas into reliable income streams while maintaining mission integrity and compliance across borders. With templates, checklists, and real‑world examples, this guide helps…

• NI
  National Institutes of Health